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Ari Herstand - Full Day Workshop presented by Midwest CMA

Feb 15, 2020 from 10:00 AM to 5:00 PM
Medina Entertainment Center, Medina, MN
Event Summary

The Midwest Country Music Association presents an up close and personal deep dive into How to Make It in the New Music Business, with artist and author, Ari Herstand. If you are an artist and have questions, Ari HAS ANSWERS! Lots of them! He's been there and he's done it. Come spend a day learning all the things you never knew you needed to know. This workshop is presented by the Midwest CMA, but all the information being shared is applicable to every musical genre.

 

Event Details

**IF YOU ARE A MIDWEST CMA MEMBER, THIS EVENT IS FREE BUT YOU STILL NEED TO "PURCHASE" YOUR ZERO DOLLAR TICKET TO CONFIRM YOUR ATTENDANCE**

**IF YOU ARE NOT A MIDWEST CMA MEMBER, YOU MAY PURCHASE A NON-MEMBER TICKET, OR YOU CAN BECOME A MEMBER ON OUR SITE WHICH WILL GRANT YOU FREE ADMISSION AND MANY OTHER BENEFITS https://www.midwestcma.org/become-a-member.html**


SCHEDULE FOR THE DAY:
10:00 - 10:30 - Artist mingling (coffee and light pastries provided)
10:30 - 12:30 - The New Music Business
The old music business vs new music business
Why music
Creating the artist brand (and why you must)
Telling your story
Defining your aesthetic
Honing your sound
Setting achievable goals
Songwriting, performing, and determining when you're 'ready'
Managers, labels, agents
12:30 - 1:30 - Lunch Break
1:30 - 3:00 - Building (and Maintaining) a Loyal Fanbase
Finding your fans
How to sellout every show
The mailing list that won't die
Using social media for the love of it
Instagram vs. Facebook
Spotify, streaming and playlists
3:00 - 3:30 - Break
3:30 - 4:30 - Pay Me! Registration, Collection and Royalties
How to get all the royalties you never knew existed
ASCAP, BMI, SESAC, HFA, SoundExchange, and what's this MLC I've heard about... I think? Scratch that, how do I get my money?!
4:30 - 5:00 - Book Signing of How to Make It in the New Music Business
Bring your book!

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When and Where
Medina Entertainment Center
500 Highway 55
Medina, MN 55340

Feb 15, 2020 from 10:00 AM to 5:00 PM
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