New Advanced E-ticketing Security Feature with Photo Upload Capability
May 22, 2018
Electronic Photo Ticketing Provides Additional Layer of Security for Events.
San Diego, CA - BUSINESS WIRE – May 22, 2018 – TicketSauce, a private label event management software company that focuses on growing revenue and data for media organizations, associations and event organizers, today announced an advanced security feature for its E-ticketing solutions incorporating a custom photo upload capability.
Security has always been an important initiative for events worldwide. By enabling event organizers to add additional layers of security to their ticketing processes, TicketSauce helps provide a level of confidence and safety among staff, attendees and the general public. The ability to upload a facial photo on all tickets and match the photo with the names on each ticket raises the bar in terms of secure ticketing decreasing fraudulent activity and keeps events safer.
"This is just another step in our efforts to provide the most robust and secure level of ticketing to all our customers and their events," said Travis Fisher, CEO of TicketSauce. "As one of the first E-ticketing companies to enable customized photo ticketing, we are raising the bar for manual photo/name checks upon entry and look forward to opening the gates for the next phase of E-ticketing security with facial recognition software in the future."
Not only does the photo ticketing provide a next-level security layer, it can also provide an easy means for ticket filtering for VIP only events or entries, exclusive benefits, quicker event access, and photo-only ticketing entry lines, to name a few.
Ticket security is a primary concern for everyone – those organizing the event and those attending. With advances in technology and digital imaging, it has become easier and easier to produce duplicate event tickets. TicketSauce has been diligent in taking this into consideration with a host of security measures to divert and prevent potential ticket fraud. "This next layer of photo ticketing helps our customers stay ahead of the trend and be a front runner for safer event consideration," continued Fisher.
"We are always looking to reduce fraud at our events while providing an increased level of security for our attendees as well as our organizers and are excited to continue our work with TicketSauce," stated John Kane, Director of CitySpin Ticketing and Events.
As a complete event ticketing solution, TicketSauce's robust, easy and fully-customizable ticketing software provides a simple way to create events and generate additional revenue. End user customers can expect a hassle-free, secure, easy-to-navigate and enjoyable ticket buying experience.
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Recap of the Marketing Webinar with Bauer Entertainment Marketing (BEM) On Thursday, July 25th, Ticketsauce hosted a marketing webinar with Bauer Entertainment Marketing (BEM), a top marketing agency. For over 10 years, BEM has been a leader in event and venue marketing. The Founder and President joined us to discuss topics such as: What opportunities exist to help make the latter half of 2024 even stronger? How can we collectively get smarter about selling more tickets? What are the latest event marketing trends, tactics, and tools? What are the most recent and common event marketing pitfalls we should all avoid? What are useful marketing tools, especially AI, that you're using? Here are our key takeaways: Email Marketing: "RFM" (Recency, Frequency, Monetization) are key characteristics of your customers and subscribers that you should craft your marketing messages and timing around. Your emails should be customized based on each of these so you're sending a different message to a subscriber who has more recently opened or clicked on your emails, someone who opens or engages more frequently, and those who have spent more (or less) money with you. Targeting your messages around RFM can improve your campaign's effectiveness and relevance to the person receiving it. Contest Marketing: Contest marketing can be a very useful tool during the lulls of your on-sale period to boost engagement around your event. It can be a useful way to push people to take action in between your initial on-sale and the final few days leading up to the event. Use of Video: Video is KING in all mediums of marketing. Try to keep your videos to 15 seconds or less to maximize your message in the brief time you have people's attention. People are Buying Later: There's been a shift with the majority of people buying their tickets later in the final few days leading up to an event. This can make it challenging for marketers to effectively time their marketing efforts and campaigns to meet the customer when they're ready to buy. Do your best to focus on top-of-funnel marketing in the second third of your on-sale period and shift to bottom-of-funnel and conversion-related marketing in the final third. These were the handful of things that stuck out the most to us, but there were many more tips, insights, and creative strategies discussed. You'll have to watch for yourself and see what may inspire you. Also, see a summarized transcript below the video.
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