Neuigkeiten und Beiträge vom Ticketsauce-Hauptquartier.

Meet EasyExchange by Ticketsauce The game-changing 100% self-service tool for ticket buyers to upgrade, downgrade and swap their own tickets seamlessly. At Ticketsauce, we're always looking for ways to make the ticketing process smoother, more efficient, and more profitable for both event organizers and ticket buyers. Today, we're excited to introduce a revolutionary new feature that will transform the way you sell tickets and manage ticket buyers. EasyExchange empowers your ticket buyers to manage their own ticket exchanges, upgrades, and downgrades seamlessly and independently, without needing assistance from you or a customer service team. Whether your event is a standard ticketed experience or a timed-entry activity, this feature is designed to save you time, reduce administrative hassle, and unlock additional revenue opportunities.

The Ticketsauce-Cymbal integration is more than just a partnership—it’s a game-changer for event producers, venues and promoters looking to unlock the full potential of their customer data and drive engagement.

Eventsheet offers a streamlined tool to create and launch ads at scale for venues, promoters, tours, event series, artists and much more. Ad automation for events and venues that helps event producers save time and focus on what they do best.

At Ticketsauce, we’re dedicated to providing our clients with cutting-edge tools and solutions to enhance their ticketing experience. We are excited to announce our new partnership with Hive, a leading CRM and user engagement platform. This integration empowers event producers, venues, promoters, lifestyle events, and sports teams to leverage their first-party data effectively, driving ticket sales and increasing revenue. What is Hive? Hive is a powerful tool that combines customer relationship management (CRM) with user engagement features. It helps businesses build and maintain meaningful relationships with their audience. By integrating with Ticketsauce, Hive enhances our clients’ ability to analyze customer data, personalize communications, and implement incredibly targeted marketing strategies. Seamless Integration with Ticketsauce The integration between Ticketsauce and Hive is designed for simplicity and efficiency, ensuring that event producers can focus on what they do best—creating memorable experiences. With a user-friendly interface, clients can easily synchronize their ticketing data with Hive’s robust CRM capabilities. This seamless integration syncs event and ticket buyer data from Ticketsauce to Hive giving clients instant comprehensive customer insights and segmentation tools without the hassle of juggling multiple platforms. By streamlining workflows and the new tools Hive unlocks, event organizers can more quickly and easily create impactful marketing campaigns leading to improved attendee satisfaction and increased revenue. Why this Partnership Matters This partnership between Ticketsauce and Hive is a game-changer for the events industry. In a market that increasingly demands personalized experiences, leveraging first-party data is essential for success. By joining forces, we empower our clients to understand their audience on a deeper level, enabling more targeted marketing efforts that drive ticket sales. This integration is not just about enhancing ticketing processes; it’s about transforming how event organizers engage with their audiences. Together, we are creating a powerful ecosystem that prioritizes data-driven decision-making and fosters long-term relationships with attendees, ultimately leading to more successful and profitable events. Key Benefits of the Integration Leverage First-Party Data: In today’s competitive landscape, understanding your audience is key to success. Hive enables clients to harness their first-party data, providing insights into customer preferences and behaviors. This data-driven approach allows for tailored marketing campaigns that resonate with your target audience. Personalized Marketing Campaigns: With the insights gained from Hive, event organizers can create highly personalized marketing messages. This level of customization fosters a stronger connection with potential attendees, leading to increased engagement and higher conversion rates. Increased Ticket Sales: The integration allows clients to streamline their sales processes and optimize marketing efforts. By reaching customers with the right message at the right time, you can significantly boost your ticket sales and fill more seats at your events. Real-Time Analytics: Hive provides clients with actionable insights and analytics in real time. Understanding audience behavior allows event producers to refine their marketing strategies continuously, ensuring that they stay relevant and effective.  Seamless User Experience: The Ticketsauce and Hive integration ensures a smooth experience for event organizers. Clients can easily navigate between platforms, simplifying event management and making it easier to implement effective marketing strategies. How to Get Started with Hive As a Ticketsauce customer or prospect you get access to the incredible team at Hive and their sales, onboarding and implementation teams for the ultimate white-glove experience. Click below to get in touch with Hive and begin transforming how you market your events.

Recap of the Vendor and Sponsor Strategy Webinar with EventHub

Recap of the Marketing Webinar with Bauer Entertainment Marketing (BEM) On Thursday, July 25th, Ticketsauce hosted a marketing webinar with Bauer Entertainment Marketing (BEM), a top marketing agency. For over 10 years, BEM has been a leader in event and venue marketing. The Founder and President joined us to discuss topics such as: What opportunities exist to help make the latter half of 2024 even stronger? How can we collectively get smarter about selling more tickets? What are the latest event marketing trends, tactics, and tools? What are the most recent and common event marketing pitfalls we should all avoid? What are useful marketing tools, especially AI, that you're using? Here are our key takeaways:  Email Marketing: "RFM" (Recency, Frequency, Monetization) are key characteristics of your customers and subscribers that you should craft your marketing messages and timing around. Your emails should be customized based on each of these so you're sending a different message to a subscriber who has more recently opened or clicked on your emails, someone who opens or engages more frequently, and those who have spent more (or less) money with you. Targeting your messages around RFM can improve your campaign's effectiveness and relevance to the person receiving it. Contest Marketing: Contest marketing can be a very useful tool during the lulls of your on-sale period to boost engagement around your event. It can be a useful way to push people to take action in between your initial on-sale and the final few days leading up to the event. Use of Video: Video is KING in all mediums of marketing. Try to keep your videos to 15 seconds or less to maximize your message in the brief time you have people's attention. People are Buying Later: There's been a shift with the majority of people buying their tickets later in the final few days leading up to an event. This can make it challenging for marketers to effectively time their marketing efforts and campaigns to meet the customer when they're ready to buy. Do your best to focus on top-of-funnel marketing in the second third of your on-sale period and shift to bottom-of-funnel and conversion-related marketing in the final third. These were the handful of things that stuck out the most to us, but there were many more tips, insights, and creative strategies discussed. You'll have to watch for yourself and see what may inspire you. Also, see a summarized transcript below the video.

SearchGPT is coming and Ticketsauce is here to help you stay ahead of the game. Learn how to market your events with SearchGPT to make sure you take advantage of the latest trends in search and beyond.

Discover the exciting new partnership between Ticketsauce and Discotech, the leading event discovery platform. Learn how this integration can help you sell more tickets for nightlife, music festivals, and live events. Seamless setup, no sign-up fees, and access to over 1.7 million users. Boost your ticket sales today!

Discover top event marketing ideas and resources to boost your event's return on ad spend (ROAS). Learn effective strategies, explore digital marketing tools, and find the best event marketing agencies.